Brand & Product Analysis
Offers innovative solutions to streamline and enhance business logistics.
Unlocking Consumer Motivations with Empathy
Daisho focuses on qualitatively uncovering the consumers’ unconscious needs behind a 1-to-1 empathetic approach, to understand the consumers feeling, opinions, motivations and emotions.
Empathy and closeness to the consumer are key. The Daisho area is intended to complement all our quantitative areas with empathy and closeness to the consumer.
This area is based on psychology, ethnography and sociology to give our clients a competitive advantage to overcome any business challenge.
- Qualboard
- QualQuant
- FGIs
- Jobs to be done
- Consumer diaries
examples
Methodologies
QualBoard
Digital qualitative study that allows online discussions and in-depth interviews. Offer tools such as digital journals and AI-assisted analytics for detailed and authentic insights.
QualQuant
An approach that combines the qualitative and quantitative method in a single study. To deeply understand, with enough answers, the expanded opinions from consumers.
FGIs
Live or virtual discussions with small audiences and moderated by an expert on the topic who guides the discussion.
Ready to Take the Next Step?
Let’s create innovative solutions that drive your success. Whether you’re looking to solve a specific business challenge or explore new opportunities, our team is here to guide you every step of the way.
Expertise
Global Expertise That Spans Boundaries and Categories
With a presence in over 30 countries, mastery in 6 core areas of expertise, and insights across 60+ categories, we provide unparalleled solutions that transcend industries and geographies. Our extensive network and diverse specialisations ensure we deliver strategic value tailored to your unique needs.
60+ categories
From technology and healthcare to retail and beyond, our expertise covers a wide spectrum of industries. This breadth allows us to bring unique perspectives and actionable insights, regardless of your sector.
30+ Countries
Our global footprint spans key markets, enabling us to understand and adapt to local nuances while maintaining a global perspective. This reach ensures that our solutions are culturally relevant and impactful, no matter where you operate.
6 areas of expertise
We excel in market research, consumer insights, data analytics, behavioural science, strategic consulting, and brand strategy, delivering innovative, tailored solutions with measurable outcomes across diverse industries and global markets.