Technology & Methodology

Empowering Brands with Predictive Insights and Emotional Connections for Long-Term Success

Trusted by Industry Leaders Worldwide

Our diverse client portfolio spans global brands and organisations across industries, reflecting our commitment to delivering impactful, results-driven solutions tailored to unique business challenges.

Driving Insights with Technology and Behavioral Science

At MainBrain Research, we integrate the latest technology with scientifically validated methodologies to deliver actionable insights that drive tangible results. We focus on harnessing both behavioral science and advanced analytics to support every stage of the consumer lifecycle, from initial innovation to long-term engagement.

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AI-Enhanced Behavioral Insights

The fast-moving consumer goods (FMCG) sector thrives on consumer insights, and MainBrain Research’s advanced analytics and behavioral insights help businesses understand evolving preferences, shifting buying habits, and brand loyalty.

Neuroscience and Biometric Tools

MainBrain Research uses neuroscience tools like EEG and Eye Tracking to unlock subconscious consumer responses to stimuli. By understanding emotional triggers and visual engagement, we help brands create deeper emotional connections with their consumers.

Agile, Iterative Research

Our agile research methodologies allow businesses to test and iterate quickly, reducing the time between insight generation and actionable outcomes. We work closely with clients to adjust and refine research approaches to stay ahead in fast-moving markets.

Advanced Predictive Analytics

Our predictive analytics solutions help businesses forecast trends, predict market shifts, and optimize their pricing, product offerings, and marketing strategies. We provide data-driven recommendations that enable clients to make confident decisions in a constantly changing marketplace.

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Unlock Consumer Insights that Drive Growth

Uncover AI-powered insights and advanced tools to predict, engage, and innovate for faster growth. Start transforming your business today.

Real Success Stories

Insights That Drive Results

We’ve worked with businesses like yours to solve real challenges and achieve measurable results. See the impact our insights deliver:

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Media

Optimized Media Mix

60%

TV investment Reduction

Challenge: Optimizing marketing budget allocation
Logitivo – Marketing Mix Modeling (MMM)
Solution: Marketing Mix Modeling (MMM) leverages AI-driven analytics to quantify the impact of each marketing channel—both online and offline.
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Improved

Ad Effectiveness

+20%

Brand Growth

Challenge: Measuring brand mental availability to drive growth
Bamboo Labb – Brand Health Tracker
Solution: Brand Health Tracker is a continuous brand monitoring solution that assesses recognition, perception, positioning, and loyalty.