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Green highway sign reading "Pricing Strategy" against a blue sky with clouds, data-driven price testing.

Gabor Granger Pricing Method Explained: A Complete Guide to Smart Price Optimization

Pricing Strategy & Revenue Optimization / By

Pricing has never been guesswork; it’s a strategy backed by science. The Gabor Granger pricing method offers businesses a precise, data-driven way to uncover the ideal price customers are most likely to accept while still maximizing profit.  By testing how likely respondents are to purchase at multiple price points, this model builds a detailed picture […]

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3D illustration of people in a meeting with a laptop, calculator, and charts on the table, discussing work.

Focus Group Market Research: How Gathering People in a Room Still Beats Most Digital Tools

Brand Strategy & Positioning, Competitive Intelligence & Market Analysis, Market Research, Market Research Methods & Strategies, Marketing Mix Modeling & Campaign ROI, Product Innovation & Launch Strategy / By

The market research industry pulled in $140 billion in 2024, and a significant chunk of that went to focus group market research. Why does this matter? Because 58% of researchers still run in-person focus groups, even though we’ve got AI tools, big data analytics, and enough digital surveys. Companies like Disney built their $55 billion

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Illustrated people analyzing data on a screen with charts and a magnifying glass, surrounded by graphs, sliders, and checkmarks, emphasizing data analysis and insights.

Good Market Research Questions To Ask

Brand Strategy & Positioning, Data-Driven Decision Making, Market Research, Market Research Methods & Strategies, Marketing Mix Modeling & Campaign ROI, Product Innovation & Launch Strategy, Retail & Shopper Marketing / By

When was the last time you got excited about filling out a survey? Probably never. And that’s exactly the problem most businesses have with their market research. Companies throw money at research like crazy. We’re talking about a $140 billion industry here, but most of that cash gets wasted on questions that don’t tell you

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Image promoting market research with a figure holding a checklist and pencil, surrounded by a magnifying glass, chat bubble, and rising graph with coins, symbolizing growth and analysis.

What is a Market Research Survey and How It Can Save Your Business

Brand Strategy & Positioning, Competitive Intelligence & Market Analysis, Consumer Trends & Market Intelligence, Market Research, Pricing Strategy & Revenue Optimization, Retail & Shopper Marketing / By

Every day, businesses make expensive mistakes. A restaurant changes its menu without asking customers what they want. A software company builds features nobody needs. A retailer stocks products that sit on shelves for months. These failures share a commonality – they could have been prevented. How? By simply asking people what they think before making

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Animated man with laptop surrounded by charts, graphs, and coins, illustrating financial growth and investment insights with stock market trends and upward arrows.

How to Do Qualitative Market Research? (And How It’s Different From Just Asking Random Questions)

Brand Strategy & Positioning, Coach, Competitive Intelligence & Market Analysis, Consumer Behavior & Psychology, Consumer Trends & Market Intelligence, Data-Driven Decision Making, Market Research Methods & Strategies, Product Innovation & Launch Strategy, Retail & Shopper Marketing / By

Most businesses are flying blind when it comes to understanding their customers. Sure, they might send out the occasional survey or look at some sales numbers, but that’s like trying to understand a movie by only reading the box office receipts. That’s where qualitative market research comes in, and it’s probably not what most people

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