Shopper Marketing & Retail
Offers innovative solutions to streamline and enhance business logistics.
Redefining Innovation: Agile, Tech-Driven Solutions
Logitivo is a group of data scientists with special skills that allow us to understand the past & present while forecasting the future with a high level of accuracy.
We dig deeply into databases and create insights capable of changing the game within our clients’ categories.
We do not only understand the mathematics behind the data and innovate in the processing and modeling approaches, but we focus on understanding your business to provide actionable business recommendations in an efficient and robust way.
- Marketing Mix Modelling
- Price & Promotion Analysis
- Price Sensitivity Analysis
- Hybrid PnP Sensitivity Analysis
- Match Panel Analysis
- Similarities Market Test
- Multi Touchpoint Attribution
examples
Methodologies
Marketing Mix Modeling
Data modeling that quantifies and isolates the impact of each marketing vehicle executed in the last 2 years. Detailed analysis by vehicle to measure ROI and define optimal levels of execution. Our models guarantee high accuracy in the analysis of the past with the best prediction for the future.
Price & Promo
Data modeling that guarantees the best future projection among all price analyses. Our models and quality standards guarantee not only high accuracy in the description of the history, but also the best projection with less than 10% predictive error.
Price Sensitivity Análisis
AI analysis that allows us to define the optimal pricing strategy through analysis of elasticities by product and cross competition. In addition, the main sources of potential incremental volume are evaluated.
Hybrid PnP Sensitivity Analysis
Two-step hybrid model based on a discrete options model adjusted based on two-year historical prices and the elasticity of promotional models, to maximize future projection power.
Ready to Take the Next Step?
Let’s create innovative solutions that drive your success. Whether you’re looking to solve a specific business challenge or explore new opportunities, our team is here to guide you every step of the way.
Expertise
Global Expertise That Spans Boundaries and Categories
With a presence in over 30 countries, mastery in 6 core areas of expertise, and insights across 60+ categories, we provide unparalleled solutions that transcend industries and geographies. Our extensive network and diverse specialisations ensure we deliver strategic value tailored to your unique needs.
60+ categories
From technology and healthcare to retail and beyond, our expertise covers a wide spectrum of industries. This breadth allows us to bring unique perspectives and actionable insights, regardless of your sector.
30+ Countries
Our global footprint spans key markets, enabling us to understand and adapt to local nuances while maintaining a global perspective. This reach ensures that our solutions are culturally relevant and impactful, no matter where you operate.
6 areas of expertise
We excel in market research, consumer insights, data analytics, behavioural science, strategic consulting, and brand strategy, delivering innovative, tailored solutions with measurable outcomes across diverse industries and global markets.