Uncover the 'Why' Behind Consumer Behavior
At Daisho, we combine empathy and science to uncover the emotions, motivations, and barriers that influence purchase decisions. Our qualitative insights empower brands to connect deeply with their audiences.
Discover What Truly Drives Consumer Decisions
- Gain deeper insights into your consumers' motivations and emotions.
- Identify opportunities to optimize experiences and communication.
- Build strategies that resonate on a human level.
What Sets Us Apart?
Our Core Strengths
- Understand deep consumer emotions and motivations.
- Combine psychology and sociology for authentic data.
- Uncover obstacles and drivers in purchase decisions.
- Create personalized strategies for deeper connections.
- Use Focus Groups and Consumer Diaries for true insights.
Impact-Driven Statistics
- Measure emotional responses behind consumer choices.
- Identify key motivators and barriers in decisions.
- Turn qualitative data into strategic opportunities.
- Analyze how emotions shape brand views.
- Use data to improve communication and experiences.
Our Solutions
Understand How Consumers Truly See Your Brand
- Emotional and functional brand perception analysis.
- Competitor benchmarking for comparative insights.
- Strategic recommendations to strengthen brand connection.
Overcome Barriers and Unlock Motivations
- Emotional barrier analysis to uncover hidden challenges.
- Motivation mapping to understand why consumers choose your product.
- Customized strategies to address barriers and amplify motivators.
Design Experiences That Resonate
At Daisho, we help brands create meaningful and impactful experiences by diving deep into consumer emotions and motivations. Our insights reveal what truly matters to your audience, allowing you to optimize product design, communication, and user experiences.
- Identify emotional and functional opportunities for differentiation.
- Tailored recommendations to enhance product design and communication.
- Deep insights into consumer behavior for strategic improvements.
Empathetic Tools for Human-Centric Insights
Real-time moderated discussions to explore consumer emotions, perceptions, and attitudes.
Understand the functional and emotional needs consumers aim to solve with your product.
Document consumer interactions, thoughts, and emotions in natural contexts over time for longitudinal insights.
Discover the Human Side of Consumer Decisions
Daisho’s tools reveal emotions and motivations, delivering insights to craft strategies that truly resonate with your audience.
Frequently Asked Questions
Daisho combines empathy with psychology, sociology, and ethnography to uncover the emotional drivers and unconscious barriers influencing consumer behavior, providing a human-centered approach to insights.
Our insights reveal the ‘why’ behind consumer decisions, allowing brands to craft emotionally resonant strategies, optimize experiences, and address key motivators and barriers.
We utilize tools like Focus Groups, Consumer Diaries, and Jobs to Be Done (JTBD) to gain deep, qualitative insights into consumer emotions, motivations, and barriers.
Perception Insights help uncover emotional connections and functional perceptions consumers have toward your brand, enabling you to optimize communication and strengthen your brand’s connection with your audience.
We provide tailored recommendations based on deep emotional and functional insights, helping you optimize product design, communication, and overall user experience to better resonate with your target audience.