Marketing Mix Modeling & Campaign ROI
Which channels actually drive sales? Most marketing leaders are guessing. We explain marketing mix modeling, why last-click attribution is lying to you, and how to measure true ROI across TV, digital, retail, and events. Discover how to allocate budgets smarter, calculate real customer acquisition cost, and understand marketing elasticity; how much sales increase from additional spend. Prove marketing works with data, not hope.
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Applied Market Research
Transform Data Into Competitive Advantage
We decode consumer behavior and transform insights into actionable strategies that drive measurable business results. Serving innovation-focused enterprises across retail, FMCG, tech, healthcare, and financial services who demand smarter, faster research backed by behavioral science and predictive analytics, not outdated methodologies.
