Revolutionizing Innovation with AI-Driven Precision
Client: Rocket Labb
Industry: FMCG & Consumer Goods
Challenge: Accelerating innovation by identifying the most impactful concept iteration before launch.
The Challenge
Launching a successful product in today’s competitive landscape demands more than just great ideas—it requires precision, speed, and real consumer validation. Traditional concept testing methods are time-consuming and unreliable, often leaving brands vulnerable to market misalignment. Rocket Labb needed a predictive, AI-driven approach to optimize their concept before launch.
The Solution: Concept Machine by MainBrain Research
Concept Machine is an AI-powered innovation methodology that rapidly evaluates multiple concept variations. By combining behavioral science and machine learning, this solution identifies the most effective mix of insights, benefits, and RTBs, ensuring maximum purchase preference and emotional connection.
Key Business Questions Answered
✔ Which concept iteration will drive the highest purchase intent and consumer engagement?
✔ How does my concept compare to competitors in the market?
✔ What optimizations will ensure alignment with consumer needs?
✔ How can we accelerate our go-to-market process while minimizing risk?
✔ How can I ensure that my concept aligns with evolving consumer expectations?
Results & Impact
🚀 +36.5% increase in concept preference, ensuring market success.
⏳ Completed in under 30 days, replacing months-long traditional testing.
📈 Achieved 8% market share within 12 months, outperforming competitors.
Why It Works
AI-Driven Iteration: Simultaneously evaluates multiple concept variations for optimal performance.
Agility & Precision: Rapidly adapts to consumer feedback, ensuring relevance in a competitive market.
Data-Backed Decisions: Provides actionable insights that remove guesswork from the innovation process.
Takeaway
Rocket Labb successfully launched a consumer-validated concept that outperformed competitors while reducing time-to-market. With Concept Machine, brands can de-risk innovation, enhance consumer connection, and accelerate product success
🔹 Let’s redefine innovation together. Contact us today to optimize your next product concept.
Testimonial
“Rocket Labb revolutionized our innovation process by identifying the most impactful concept iteration through AI-driven analytics and behavioral science. What traditionally took months, we accomplished in less than 30 days, ensuring our product was aligned with real consumer preferences before launch. This predictive approach increased innovation preference by 36.5%, giving us a competitive edge that translated into measurable market success, achieving 8% market share in only 12 months.”