Brand & Product Analysis
Helping You Understand What Works — MainBrain’s Brand Product Analysis Turns Real Customer Data Into Clear, Actionable Insights for Smarter Business Decisions.
Unlocking Consumer Motivations with Empathy
Daisho focuses on qualitatively uncovering the consumers’ unconscious needs behind a 1-to-1 empathetic approach, to understand the consumers feeling, opinions, motivations and emotions.
Empathy and closeness to the consumer are key. The Daisho area is intended to complement all our quantitative areas with empathy and closeness to the consumer.
This area is based on psychology, ethnography and sociology to give our clients a competitive advantage to overcome any business challenge.
- Qualboard
- QualQuant
- FGIs
- Jobs to be done
- Consumer diaries
examples
Methodologies
QualBoard
Digital qualitative study that allows online discussions and in-depth interviews. Offer tools such as digital journals and AI-assisted analytics for detailed and authentic insights.
QualQuant
An approach that combines the qualitative and quantitative method in a single study. To deeply understand, with enough answers, the expanded opinions from consumers.
FGIs
Live or virtual discussions with small audiences and moderated by an expert on the topic who guides the discussion.
Ready to Take the Next Step?
Let’s work together to create innovative solutions that truly drive your success. Whether you’re aiming to solve a specific business challenge, improve product performance, or explore untapped market opportunities, our expert team is here to support you every step of the way. From strategy to execution, we’re committed to helping you achieve measurable, lasting results.
Expertise
Global Brand Product Analysis Expertise That Spans Boundaries and Categories
With a presence in over 30 countries, mastery in 6 core areas of expertise, and insights across 60+ categories, we provide unparalleled brand product analysis solutions that transcend industries and geographies. Our extensive global network, combined with deep, cross-functional knowledge, allows us to uncover valuable patterns, trends, and opportunities. These insights empower businesses to make informed decisions, strengthen product performance, and drive long-term growth—strategically tailored to your unique goals and market landscape.
60+ categories
From technology and healthcare to retail and beyond, our expertise covers a wide spectrum of industries. This breadth allows us to bring unique perspectives and actionable insights, regardless of your sector.
30+ Countries
Our global footprint spans key markets, enabling us to understand and adapt to local nuances while maintaining a global perspective. This reach ensures that our solutions are culturally relevant and impactful, no matter where you operate.
6 areas of expertise
We excel in market research, consumer insights, data analytics, behavioural science, strategic consulting, and brand strategy, delivering innovative, tailored solutions with measurable outcomes across diverse industries and global markets.
Frequently Asked Questions
What is brand product analysis and why is it important?
Brand Product Analysis is the process of examining how a brand and its products perform in the market. It helps identify what drives consumer preference, loyalty, and differentiation. Learn how we apply this in our Advertising Research to elevate brand strategy.
How does MainBrain approach brand product analysis?
At MainBrain, our brand product analysis combines real-world customer data with simple, actionable insights. We use both qualitative and quantitative methods to give you a clear view of how your products are perceived and how they can be improved.
Who can benefit from brand product analysis?
Any business—whether it’s a startup or an established brand—can benefit from brand product analysis. It helps teams refine marketing strategies, boost product appeal, and better connect with their target audience.
What makes MainBrain’s brand product analysis different?
Our brand product analysis stands out for its empathy-driven approach, global reach, and ability to deliver insights without jargon. We focus on what really matters to consumers, blending emotional insights with measurable performance data.
How often should a brand conduct product analysis?
Regular brand product analysis is key to staying relevant. We recommend reviewing brand and product performance at least once per quarter or after any major campaign or product launch.