Bamboo Labb
For years, the strongest buildings were constructed based in Bamboo.
Breaking Paradigms with Agile Innovation
We strongly believe in the bamboo philosophy: Flexible enough to be successful in any challenge but strongly rooted to a solid foundation to ensure reliable success. As you build your dreams, let us be the foundation of your achievements.
Bamboo Labb is the base business units. Specially designed to be more robust (statistically) and flexible thanks to its standardized system of modules that allow us to generate customized but robust solutions of superior quality.
- Celebrity Test
- Brand Health Tracker
- Uses & Habits
- Portfolio Optimizer
- Ad Pretest
- Ad Tracker
- Iconic Assets
- Segmentation
examples
Methodologies
Celebrity Test
Quantitative test that maximizes the communication campaign with the celebrity that has the best synergy with the brand and concept.
Brand Health Tracker
Quantitative study to assess the brand recall and market positioning vs. competition among the unconscious purchase drivers.
Portfolio Optimizer
Quantitative test to define the skus that have the highest purchase intent with the lowest cannibalization within the portfolio.
Ad Pretest
Quantitative research to ensure the effectiveness of the communication prior to the advertising campaign. It claims to have the greatest credibility and recognition of the main messages, thanks to the use of "Eye tracking", which is a technology that is highly predictive of real performance.
Iconic Assets
The Iconic Asset Test evaluates and optimizes key brand elements like logos, colors, and taglines by measuring consumer's implicit responses. Using behavioral science, it identifies assets that drive recognition, and brand differentiation to maximize communication effectiveness.
Ready to Take the Next Step?
Let’s create innovative solutions that drive your success. Whether you’re looking to solve a specific business challenge or explore new opportunities, our team is here to guide you every step of the way.
Expertise
Global Expertise That Spans Boundaries and Categories
With a presence in over 30 countries, mastery in 6 core areas of expertise, and insights across 60+ categories, we provide unparalleled solutions that transcend industries and geographies. Our extensive network and diverse specialisations ensure we deliver strategic value tailored to your unique needs.
60+ categories
From technology and healthcare to retail and beyond, our expertise covers a wide spectrum of industries. This breadth allows us to bring unique perspectives and actionable insights, regardless of your sector.
30+ Countries
Our global footprint spans key markets, enabling us to understand and adapt to local nuances while maintaining a global perspective. This reach ensures that our solutions are culturally relevant and impactful, no matter where you operate.
6 areas of expertise
We excel in market research, consumer insights, data analytics, behavioural science, strategic consulting, and brand strategy, delivering innovative, tailored solutions with measurable outcomes across diverse industries and global markets.