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How to Do Market Research for a Startup?

Brand Strategy & Positioning, Competitive Intelligence & Market Analysis, Consumer Behavior & Psychology, Consumer Trends & Market Intelligence, Data-Driven Decision Making, Market Research, Market Research Methods & Strategies, Product Innovation & Launch Strategy, Retail & Shopper Marketing / By

Most startup advice about market research is not that great. They tell you to hire expensive consultants, run focus groups, and analyze industry reports that cost more than your monthly rent. That’s fine if you’ve got venture capital money burning a hole in your pocket, but what about the rest of us? The truth is, […]

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