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Why is Market Research Important? The Truth Most Business Owners Don’t Want to Hear

Brand Strategy & Positioning, Competitive Intelligence & Market Analysis, Consumer Behavior & Psychology, Consumer Trends & Market Intelligence, Data-Driven Decision Making, Market Research, Market Research Methods & Strategies, Product Innovation & Launch Strategy, Retail & Shopper Marketing / By

Most business owners hate being told they need market research. It feels like extra work, costs money they don’t have, and delays getting their amazing idea to market. Plus, they already “know” their customers, right? Wrong. And this mindset kills more businesses than bad products ever will. The harsh reality is that businesses fail not […]

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