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How to Do Market Research Without Losing Your Mind (Or Your Budget)

Brand Strategy & Positioning, Competitive Intelligence & Market Analysis, Consumer Behavior & Psychology, Consumer Trends & Market Intelligence, Data-Driven Decision Making, Market Research Methods & Strategies, Product Innovation & Launch Strategy, Retail & Shopper Marketing, Uncategorized / By

Last month, I watched a startup blow through $50,000 on a product nobody wanted. They skipped market research because they were “sure” they knew what customers needed. However, in the end, it turned out that they didn’t. When someone mentions how to do market research, your eyes probably glaze over thinking about boring surveys and […]

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