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The Benefits of Market Research for Your Business

Brand Strategy & Positioning, Competitive Intelligence & Market Analysis, Consumer Behavior & Psychology, Consumer Trends & Market Intelligence, Data-Driven Decision Making, Market Research, Market Research Methods & Strategies, Product Innovation & Launch Strategy, Retail & Shopper Marketing / By

Most entrepreneurs think market research is just fancy corporate speak for “asking customers what they want.” That’s not even close to the whole picture. The benefits of market research go way deeper than a simple survey or focus group session. Businesses fail every single day because someone made a guess instead of getting the facts […]

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