Turning Retail Insights into Shopper Actions

At Zland, we optimize retail strategies with applied science, ensuring your brand connects with shoppers and converts moments into results at the point of sale.

Empowering Brands at the Point of Sale

At Zland, we recognize the critical decisions made at the retail level. By combining shopper behavior insights with applied science, we help brands maximize visibility, optimize shelf presence, and drive conversions. From branding to in-store communication, our solutions ensure your products stand out and strengthen loyalty at the most decisive moment.

A person making a contactless payment with a credit card on a card reader.

What Sets Us Apart?

Our Core Strengths

Impact-Driven Statistics

Our Solutions

Maximize Impact Where It Matters Most

Optimize your retail strategy with insights into shelf arrangements, product visibility, and shopper behavior. We help brands design layouts that capture attention and convert consumers into loyal customers.
A silhouette of a man with words like "How," "Why," "What," "When," "Where," and "Who" floating around him.

Boost Sales with Smarter Promotions

Drive sales with optimized promotional strategies tailored to different channels. By analyzing pricing, signage, and shopper behavior, we design campaigns that resonate and deliver results.
A miniature shopping cart next to a white gift box tied with a black ribbon.

Understand What Drives Shopper Decisions

Gain a deeper understanding of shopper behavior and the motivations behind their choices. By uncovering shopping missions and loyalty drivers, we help brands connect with consumers and enhance the retail experience.

A woman sitting on a couch shopping online using a laptop, with shopping bags around her.

Build Lasting Shopper Relationships

Ensure your retail strategies enhance brand loyalty and create long-term consumer connections. By identifying and improving loyalty drivers, we help retailers stand out in competitive environments.
A group of four young people in an office, stacking their hands together in a team-building gesture.

Data-Driven Tools to Optimize Retail Performance

Zland uses behavioral science and advanced tools to optimize retail strategies, from shopper decisions to shelf layouts, driving sales and loyalty with data-backed insights.

Retail Equity Scan

Evaluate consumer perception and loyalty to retail chains, identifying strengths, weaknesses, and areas for improvement.

Portfolio Optimization Analysis

Analyze sales data to maximize product performance, minimize cannibalization, and enhance profitability.

Decision Tree

Map shopper decisions to understand key factors influencing purchases and prioritize attributes in your strategy.

A woman using a laptop with business analytics displayed on the screen, sitting outdoors in an urban park.

Boost Retail Performance with Data-Driven Insights

Zland’s tools and behavioral science optimize retail strategies, from shelf layouts to shopper loyalty, delivering measurable results.

Frequently Asked Questions

At Zland, we specialize in optimizing retail strategies with data-driven insights and behavioral science. Here are answers to some of the most common questions we receive about our methodologies and how we help brands succeed at the point of sale. If your question isn’t listed, feel free to contact us—we’re happy to help!

How can Zland improve my brand’s retail strategy?

Zland optimizes retail strategies by analyzing shopper behavior, enhancing shelf layouts, and designing impactful promotional campaigns that maximize visibility and drive conversions at the point of sale.

What is the Retail Equity Scan and how does it help?

The Retail Equity Scan assesses shopper loyalty and brand awareness at the retail level, providing actionable insights to strengthen your brand's position and increase long-term consumer relationships.

How does Zland optimize in-store promotions?

Zland tailors pricing, signage, and promotional strategies based on shopper behavior analysis, ensuring your campaigns resonate with consumers and maximize ROI across multiple channels.

How do Decision Tree analyses improve retail strategies?

Decision Tree analyses map out purchase decision pathways, revealing key factors that drive consumer choices and helping brands design retail strategies that align with shopper motivations.

How does Zland optimize brand visibility at the point of sale?

Zland uses data-driven methodologies to optimize product visibility, shelf layouts, and in-store communication, ensuring your brand captures attention and boosts consumer loyalty in retail environments.

What tools does Zland use to drive retail performance?

Zland leverages advanced tools such as Retail Equity Scans, Portfolio Optimization Analysis, and Decision Tree analysis to gather deep insights that enhance product visibility, shopper engagement, and sales performance.

Get in touch with us

Connect with Our Team

Have a question or want to discuss a project? Our experts are here to guide you every step of the way. Let’s chat!