Logitivo – Marketing Mix Modeling (MMM)
Maximizing Marketing ROI with AI-Powered Analytics Client: Logitivo Industry: Technology & Retail Challenge: Optimizing marketing budget allocation for maximum profitability. The Challenge Marketing teams often struggle to determine which channels truly drive revenue. Without precise ROI measurement, brands risk overspending on ineffective channels and missing high-impact opportunities. Logitivo needed a data-driven approach to optimize media investments and ensure marketing dollars were spent […]
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